BRAND PROTECTION CASE STUDY
From the U.S. to Global Markets
YoungLA’s Strategy to Fight Cybercrime During Rapid Expansion
YoungLA is a fast-growing, trendsetting e-commerce brand specializing in athleisure and fitness clothing. With a large social media presence and a reputation for quality, YoungLA has experienced rapid international expansion. This growth, however, has attracted cybercriminals attempting to exploit the brand through fake websites and phishing schemes targeting YoungLAโs loyal consumer base.